How Smart Path Marketing Boosted Teen Health’s Mission with Strategic Campaigns
Driving Awareness and Engagement Through Expertly Managed Google Non-Profit Grant Campaigns
Case Study #1: Teen Health Inc.
The Challenge
Teen Health, a young non-profit organization, sought to increase awareness of their mission to support vulnerable youth. They needed a strategic approach to launch their Google Non-profit Grant program and build campaigns from scratch, focusing on paid ads to maximize impact.
How We Helped Teen Health
In order to help Teen Health reach their goals, see the steps on the back that we took to ensure they got there.
Step 1. Understanding the Mission and Goals:
Conducted an in-depth consultation with Teen Health to fully grasp their mission and target audience.
Defined clear (KPIs) such as Conversion Rate, Click-Through Rate (CTR), Impressions, and Cost Per Conversion to measure success.
Step 2. Strategic Planning for Success
Researched and selected high-performing keywords relevant to Teen Health’s mission and audience.
Designed a campaign strategy that aligned with the organization’s goals and budget, ensuring efficient use of the $10,000 grant allocation.
Step 3. Campaign Setup and Launch:
Created a structured Google Ads account with optimized ad groups and campaigns tailored to specific outreach goals.
Developed compelling ad copy and visuals to attract clicks and set up conversion tracking to measure success while maximizing the budget.
Step 4. Continue Optimization and Scaling:
Monitored and Analyzed campaign performance metrics, including CPC, CTR, impressions, and Conversions.
Conducted iterative A/B testing to refine ad copy, visuals, and targeting strategies to determine the most effective message.
Step 5. Ongoing Collaboration and Support:
Provided regular performance reports to Teen Health, keeping them informed about the campaign's progress.
Offered strategic recommendations for scaling efforts and sustaining long-term impact.
The Result: Within 1 Month of Campaign Launch
Smart Path Marketing brought exceptional expertise in launching and managing our Google Non-Profit Grant program. As a young non-profit, we needed support to build a campaign from scratch for both Teen Health and Outside The City. They helped us create impactful keyword campaigns that significantly boosted our visibility and engagement. We highly recommend Smart Path Marketing and are truly grateful for their support.
Scott Swift - President
Teen Health Inc
Final Thoughts
At Smart Path Marketing, we’re proud to have helped Teen Health maximize their Google Non-Profit Grant and significantly increase engagement. This case study showcases how the right strategy can drive meaningful results for non-profits looking to expand their reach. If you’re ready to see similar success, let’s connect!